Free founder decision tool

Know whether your offer deserves a pricing page—or another week of research.

Capture three public buyer signals, score their strength, and pressure-test the offer. The lab turns the evidence into one bounded next move without pretending a worksheet can predict demand.

Run the 10-minute lab See a worked example

Private by design: entries stay in this browser. Nothing is submitted, tracked, or added to a mailing list.

Public sources onlyDevice-local worksheetNo demand guaranteesOne next move

Interactive worksheet

Build an evidence-backed decision.

Step 1 of 4

01 · Define the buyer

Who is close enough to the problem to care?

Name one narrow buyer and the job they are trying to complete. “Small businesses” is too broad; “solo bookkeeping firms adding monthly reporting packages” is useful.

Buyer segmentProblem or stalled outcome

02 · Capture the signals

What changed in public?

Use observable sources: pricing pages, changelogs, reviews, support docs, job posts, public forums, or competitor positioning. Record the fact before your interpretation.

Signal 1Public observationSource type

Signal 2Public observationSource type

Signal 3Public observationSource type

04 · Pressure-test the offer

Where would a buyer still hesitate?

Select every issue that is true today. The tool treats unresolved offer friction as a reason to narrow the next test.

The page does not name one specific buyer.The costly or frustrating problem is vague.The promised outcome is difficult to picture.There is no visible proof, example, or method.The buying path hides price or scope completely.The next step asks for too much commitment.

Worked example

Observation first. Interpretation second.

A useful signal record separates what happened publicly from what it might mean. That keeps the next test grounded and makes weak assumptions easier to spot.

Public factThree competitors introduced a separately priced reporting tier.

Reasonable inferenceSome buyers may value reporting enough to compare it as a distinct outcome.

Bounded testPublish one clear reporting-package page before building software or automations.

Transparent method

What the score means—and what it cannot prove.

0–34

Stop and clarify

The buyer, problem, or public evidence is too vague for a credible offer test.

35–59

Research one gap

The direction may be useful, but one missing evidence category still dominates the decision.

60–79

Test narrowly

The evidence supports a reversible one-page offer or manual service test—not a full product build.

80–100

Publish and learn

The public evidence is strong enough for a visible offer test. It is still not proof of demand until buyers respond.

First-dollar path

Want the evidence mapped for you?

The $299 Custom Evidence Map reviews one buyer segment using public sources and returns the strongest signals, key assumptions, offer-friction risks, and one recommended test. Scope is confirmed before work begins; no private customer data or invented demand claims.

Buy the $299 reportSecure checkout through Stripe. Your name, business name, and email are collected so we can confirm scope and delivery.